How to Stand Out With Your Personalized Jar Labels
Print in a shape that calls attention to your product. Create a jar label that helps customers identify your product. Make sure the height and width fit the front of your container. You can create a wraparound label or design the front and back labels separately. Measure the dimensions of your package to ensure the shape fits on either side.Â
Make sure that the size can fit all the required information for food labels. Refer to the infographic below for the 5 main elements in a food packaging label:
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- Statement of identityÂ
- Net weightÂ
- Manufacturer’s addressÂ
- Nutrition factsÂ
- Ingredients list
- Nutrition Facts
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Note that single-ingredient food items like honey do not require an ingredients list on the label. However, if your fruit-based item includes other ingredients, then that list will need to be included.
Select a material and coating that complements your chosen colors and typography. You can create a design to match your specs or choose specs that will match your label’s look. Go for a gloss or high–gloss UV coating for a brightly colored label. Â
 Matte is more suitable for minimalist or typography-based designs. Perfect for jar labels that have special heating or storage instructions.Â
 Your choice of material will depend on how your product will be stored:Â
- 4 mil. white vinyl high–gloss is recommended for labels that will be exposed outdoors Â
- BOPP variations are used on products that are stored in refrigerators and exposed to oil and moisture.Â
- Textured materials are normally seen on wine bottles and other items that will be stored in a cool place.
Inspirational Ideas and Marketing Tips for Your Custom Jar Labels
Be sure to have all the required information ready before designing your jar label. The list above shows the basic requirements, but you can also check the FDA’s food labeling guide for more information. Once you have completed and verified the label’s content, you can proceed with these steps:Â
- Refer to your brand guidelines or other collaterals to create a consistent look among your products.Â
- Play around with typography for the product name.Â
- Use white space to manage the flow of information.Â
- Balance the text with helpful visual elements.Â
 Need more inspiration? Check out these fun creative jar label ideas that can distinguish your product and help increase sales.
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