Yard Signs

How to Create a Distinctive and Effective Yard Sign

1. Stick to a short message. Passersby only have a few seconds to view your advertisement. Your maximum limit is at two lines and five words. The shorter, the better.
2. Limit your fonts and colors. Sticking to one or two fonts and a maximum of three colors ensures the sign is easy to read at a glance. Anything more and you will end up with a busy design that might turn off a potential customer.
3. Choose an appropriate size. Find the best size for your yard sign from the custom dimensions available. You can select “Custom Size” from the “Sizes” list and combine width and height of your choice.
4. Distinguish the most important part of your message. Make sure your candidate’s name, the real estate company’s name, and other crucial details are large enough to read and note from a distance. Real estate developers need to emphasize their name and number to continue business.
5. Include a call to action. Encourage viewers to buy, rent, or vote, depending on your promotion. A call to action ensures the next step is communicated to your target market: buy, rent, vote, or visit. It also keeps your customer’s focus in case they are looking for specific ads, such as property to rent or buy.